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Social responsibility

Social responsibility

Corporate social responsibility of Pernod Ricard assumes that along with Company’s striving to its own commercial development, the Company makes a large contribution to the cause of improving the social justice, controlled use of alcohol and environment protection. 

Practically, the social responsibility principle provides for respect and strict observance by the Pernod Ricard Group of its commitments before shareholders, employees, suppliers and consumers as well as maximum environment protection efforts. 


Responsible consumption

Pernod Ricard appeals to everyone, young people in particular, to consume alcohol beverages responsibly, observing current legal restrictions.

Thus, the Company holds an annual special event – Responsib’ALL Day (Day of corporate social responsibility), in terms of which all Pernod Ricard workers are involved in a discussion program devoted to responsible consumption of alcohol, developing new ways of popularizing the initiatives related to this subject. This day unites Pernod Ricard workers all over the world in striving to inform the public of the importance of responsible consumption of alcohol.

"Stable development and success of Pernod Ricard are possible only on condition of Company’s continuous struggle with excessive consumption of alcohol beverages. And for many years the workers of our branches have promoted the idea of responsible consumption of alcohol", – states Pierre Pringuet, CEO of Pernod Ricard.

Environment protection

Protection of natural resources and careful attitude to the environment is one of Company’s priorities since the time of its foundation.

Pernod Ricard realizes special importance of this issue and sets the goal to reduce negative impact on the environment, making intensive efforts in 6 key directions:

  • production certification;
  • stable agriculture development;
  • reducing water consumption;
  • reducing power consumption;
  • eco-packaging;
  • reducing carbon dioxide emission.